WebTality WebTality · Site Housekeeping

Is there content on your website nobody remembers is there?

Every website accumulates a bit of debris over time — a test page, an old campaign, a draft nobody got round to removing. None of it was put there on purpose to stay. Here's how to find out what's quietly still live.

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Nobody put it there on purpose

How forgotten content builds up

It's rarely one big mistake. It's small, reasonable decisions — "leave it for now" — that nobody circles back to.

Draft & test pages

A page built to preview something, then left live once the job was done.

Old campaigns

A landing page for an offer, event or promotion that ended a while ago.

Placeholder text

"Lorem ipsum" or "coming soon" copy that was meant to be temporary.

Stray documents

An old PDF — a price list, brochure or policy — that's out of date but still linked somewhere.

Why it matters

What forgotten content actually costs

  • 01

    A visitor finds it before you do. An old staff page, a discontinued price list, or a "coming soon" page from two years ago — found by a customer, not caught internally.

  • 02

    It undermines the parts of the site that are current. One clearly abandoned page next to a well-maintained one raises the question of which to trust.

  • 03

    It's invisible from the inside. Nobody deliberately leaves debris live — it's just genuinely hard to remember everything that's ever been published on a website.

What we actually measure

Housekeeping, in plain terms

This is one of the six areas covered in a full WebTality audit. Here's specifically what the housekeeping check looks at.

Debris and draft pages

Pages that look like they were built for internal review or testing, not for a visitor to land on.

Placeholder content

Text or sections that read as unfinished — filler copy, "coming soon" notices, empty galleries.

Social media link verification

Confirms your linked social profiles actually go somewhere — and somewhere current.

PDF and document age

How old the documents linked from your site are, so outdated brochures and policies don't hide in plain sight.

Questions

Common questions

Will this remove anything from my website?

No. WebTality only reads and reports — it never edits, deletes or publishes anything. What to do with what it finds is entirely your call.

How does it know a page is "forgotten" rather than intentional?

It doesn't guess intent — it surfaces signals like placeholder text, very old last-updated dates, or pages with no internal links pointing to them, so you can decide which ones genuinely need attention.

What's included in the free snapshot versus the full report?

The free snapshot gives you a headline count of debris and placeholder pages found. The full report (£49) names each one individually, up to 150 pages of your site.

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