Links don't break because someone made a mistake today. They break because something else changed and nobody went back to check.
A landing page or offer page was taken down, but something still points to it.
Pages were renamed or moved and the internal links weren't updated to match.
A partner, supplier or press site restructured their own pages — your link to them didn't move with it.
A brochure, price list or form was replaced, but the old PDF link is still live somewhere.
A visitor hits a dead end and leaves. Especially costly if it's an ad click, an email link, or the last step before an enquiry.
It quietly undermines trust. One broken link is a slip. Several, found in the same visit, start to look like nobody's minding the site.
Redirect chains slow things down. A link that bounces through two or three redirects before landing adds delay a visitor feels, even if they can't say why.
This is one of the six areas covered in a full WebTality audit. Here's specifically what the link health check looks at.
Links between your own pages that lead nowhere — the most common and most fixable kind.
Links that work, but only after bouncing through one or more redirects first.
How many links were found across the site, so you know the scale of what's being checked.
One figure that reflects how much link debt the site is currently carrying.
The check covers the links found while reading your own pages — both the links between your pages and any you point outward. It doesn't crawl third-party sites beyond confirming whether the destination responds.
No — it finds and lists them, with their location, so you or your web developer can fix them directly. Nothing on your site is changed by running a check.
The free snapshot gives you the headline count. The full report (£49) names every broken link and redirect chain individually, up to 150 pages of your site.
Run the free snapshot — no card, no commitment, just a plain-English answer.
Check my website — free →This is one of six areas WebTality checks — see the full overview or what's in the paid report.